With A+ content, sellers can present their products even better on Amazon. You use additional photos and text elements. These can be combined with each other to create a coherent overall picture. The A+ content is located on the product detail page under the bullet points and the product description and above the reviews of […]
Amazon ACoS or Advertising Cost of Scale is a metric that Amazon sellers can use as a guide when evaluating the success of their PPC ads. It calculates the ratio between the expenditure for an ad and the corresponding sales. The corresponding formula is: ACoS = ad spend / PPC sales * 100 Of course, […]
Amazon Advertising describes the various forms of advertising on Amazon. If sellers want to advertise individual products, this is possible with "Sponsored Products". With "Sponsored Display", you can create advertising specifically for your target group. You can also advertise your own brand with "Sponsored Brands". In doing so, you can also represent a part of […]
An affiliate link leads to the website of an external provider with whom a company has entered into an advertising cooperation. Thus, one receives a commission if a purchase is made after calling the link. However, in no case costs are incurred by simply calling up a link.
Amazon Choice and Bestseller Badge are awards from Amazon that products in the catalog can receive. The products can then be recognized either by the badge on the product detail page or by the fact that the corresponding article can always be found in the top third of the search results. The decisive factor for […]
Amazon Fresh is an offer where customers can have fresh food delivered to their home or workplace. The selection is very large and includes, for example, fruit, vegetables, meat, baked goods and household items. The Amazon Fresh range also includes vegan and lactose-free products. Furthermore, you can find recipe ideas on the website.
Amazon Global Logistics is a shipping program that allows sellers to send goods internationally. The starting point of the shipments is always China. If sellers have their goods manufactured there, Amazon Global Logistics is particularly suitable for them. Then the shipments are distributed to logistics centers in other countries. When creating a shipment, there are […]
Amazon Global Selling is a sales program for global sales, with which Amazon Sellers can grow even faster. In doing so, they can take advantage of seasonal sales trends in other countries. So if things are not going so well in the home country, this can be compensated for by events in other countries. In […]
Amazon Handmade gives merchants the opportunity to offer handmade products on Amazon. Accordingly, the program represents an opportunity to earn money with their own hobby. Participation is first free of charge and there are also no hidden costs. Fees are only incurred in the event of a generated sale. These amount to a commission of […]
Amazon Renewed is a sales program that allows sellers to sell used products. These must be generally refurbished. In addition, they must be in very good condition. Items with signs of use, defects and restrictions in functionality cannot be sold accordingly. The items sold must also have electronic or mechanical components that can be restored […]
The ASIN stands for Amazon Standard Identification Number and is made up of 10 characters (numbers and letters). ASINs ensure that products can be quickly identified on Amazon. So sellers can also use the code in the Amazon catalog. The ASIN can always be found in the description of products on the sales platform. In […]
B2B is the abbreviation for Business to Business. On Amazon, this means that companies sell products to other companies. They upload their products to the Amazon marketplace as normal. Other companies can then buy the items with a volume discount, for example, if they also have a business account. Overall, this allows you to achieve […]
Brand stands for a brand on Amazon. Sellers can register their own brands via Amazon Brand Registration. This gives you access to useful tools that also help you protect your brand from counterfeiting, among other things. To register, you need a brand that is already registered outside of Amazon. In addition, you need to provide […]
As an Amazon Seller, you can protect your brand. This is done through brand registration. To do this, you must meet certain requirements. Among other things, this includes having your own brand logo. In addition, your brand must be registered by the state. The brand name must also be visible on the products. The application […]
With the budget, Amazon sellers define how much money they want to spend on an advertising campaign. This often works in such a way that a maximum value is specified that may be reached. Once the limit is reached, Amazon stops the ad. Advertising on Amazon is financed via CPC or cost-per-click. Sellers pay accordingly […]
Bullet points are customer-relevant text-based product information that is displayed to customers on the Amazon product detail page. In addition to this name, they are sometimes also called "attributes". In the Amazon version for the desktop, they appear below the title and to the right of the product images. Users who open the Amazon app […]
The Buy Box is the shopping cart on Amazon. Accordingly, Amazon sellers always aim to populate the Buy Box with their products. In the desktop view, the Buy Box is found right next to the listing, while in the mobile view it is below. When a product is in this box, the likelihood of users […]
CPC stands for cost per click. It is a term from online marketing. It is known through Google Ads and Amazon Advertising, among others. In practice, CPC means that advertisers only incur costs when users click on an ad. At Amazon, the principle is applied to sponsored brands, sponsored display, and stores, for example. For […]
CTR or click-through rate describes the click rate on Amazon. Accordingly, the key figure enables statements to be made about the ratio of customers who have clicked on an ad to those who have seen it overall. The ads can be Sponsored Products, Sponsored Brands or Sponsored Display. Consequently, the formula for calculating the CTR […]
You come into contact with the term dangerous goods or dangerous goods-check as an Amazon Seller if you are an FBA Seller. For example, your item may be considered a dangerous good if it contains alcohol or has a GHS label. Amazon has to do an inspection of such products to make sure they are […]
Dropshipping means that online retailers link their store directly with their supplier. Orders that are subsequently received in such an online store are then taken over by the suppliers. Sellers do not have to take care of the order processing themselves. All shipping processes and delivery are handled by the suppliers. However, the retailers still […]
EAN is an abbreviation for a product ID relevant on Amazon. It stands for ""European Article Number". An EAN consists of 12 or 13 digits. Like other product IDs, the EAN is intended to be used to clearly assign products. It also provides information about the manufacturer and the product characteristics.
The EORI number stands for "Economic Operators Registration and Identification". In the past, there was a customs number in the European Union, but this has been replaced by the EORI. This is primarily intended to make customs clearance easier. The EORI is therefore obligatory for customs actions in this area. As a seller, for example, […]
EPR stands for "Extended User Responsibility". These are rules that Amazon sellers must comply with. These rules relate to the life cycle of products, especially if they pollute the environment. EPR is applied when a seller manufactures, imports or sells items themselves. In all cases, an EPR registration number must be applied for. In Germany, […]
The European Shipping Network, also abbreviated as EFN, is a way for Amazon Sellers to use logistics centers throughout Europe. Accordingly, it facilitates the management of inventories. In addition, the program allows merchants to operate more flexibly. Only one account is needed to use it. Another advantage is that all products are sold via Amazon […]
FBA stands for "Fulfillment by Amazon". It is a shipping model that is available to Amazon Sellers and Amazon Vendors. As the name suggests, with FBA an order initiated by the customer is sent directly to the customer via Amazon. Accordingly, it forms the counterpart to FBM, which is fulfillment by merchant. With FBA, the […]
FBM stands for Fulfillment by Merchant. This means that as a merchant, you handle the sales and shipping process completely yourself. This includes confirming a customer's order and then preparing the shipment. You also have to inform the customer when the item has left your warehouse. In case of questions or problems, you will also […]
An FNSKU is a product ID on Amazon. The abbreviation stands for "Fulfillment Network Stock Keeping Unit". It is composed of ASIN and Seller ID and is created automatically. The FNSKU is used in fulfillment centers so that items can be better identified.
Inventory is important for every Amazon Seller. If too many products are stored, unnecessary costs are incurred. In turn, if there are too few items in stock, orders cannot be fulfilled and customer satisfaction decreases. Especially for FBA Sellers, there are inventory guidelines that must be followed. Many sellers also use tools, such as Helium […]
Keyword is an important term when it comes to SEO or search engine optimization. These are words that are often used as search terms in Amazon search or Google search. For example, in order for customers to find products, keywords must appear in the product description, title and bullet points. So that sellers are not […]
KPI stands for Key Performance Indicator. It is an important key figure for Amazon sellers. KPIs allow statements to be made about the performance and profitability of products on online marketplaces such as Amazon. At Amazon, for example, there are ACoS or RoAS as KPIs. Overall, KPIs are all indicators that allow statements about the […]
A listing is the page on which a product is displayed on Amazon. It should contain all the important info about an item. It usually consists of elements such as product title, product images, bullet points and product description. The content therefore provides an opportunity to optimize the content so that a listing can be […]
A market analysis refers to the review of data and information about a particular market. This is to understand its potential and trends. For Amazon sellers, this often includes reviewing sales figures, competition, demand, and customer reviews. A thorough market analysis can help Amazon sellers improve their business decisions, understand their competitors, and optimize their […]
PPC stands for "pay-per-click" and refers to online advertising where the advertiser only pays when a user clicks on their ad. In relation to Amazon, for example, PPC refers to the Sponsored Products programme, where sellers can place ads for their products on the Amazon website and in search results. This allows sellers to make […]
Prime Day is an event that takes place annually at Amazon. During this event, Prime members benefit from exclusive offers and discounts, which can be applied to a large part of the products. In the past, Prime Day often took place in July and lasted several days. It is one of Amazon's biggest sales events […]
RoAS means "Return on Ad Spend". It is a key figure from the field of Amazon Advertising. Strictly speaking, RoAS is the counterpart to ACoS. The key figure allows statements about how profitable the costs for an ad on Amazon are. Accordingly, the costs are set in relation to sales. The formula is thus: RoAS=advertising […]
ROI stands for "Return on Investment" and measures the success of an investment in the form of a percentage. The ratio can be calculated by dividing the profit from the investment by the investment costs and multiplying by 100. ROI is an important indicator in the business world for evaluating investments and deciding whether an […]
An Amazon Seller is a seller who offers products on the online platform. This can be an individual as well as a company. To start as a Seller on Amazon, interested parties need to create an account and sign up. After that, they can create a listing and sell their products. Amazon offers different selling […]
Amazon Seller Central is an online portal provided by Amazon to enable sellers to manage and sell their products on the platform. Sellers can manage their product lists, track orders, monitor inventory, and view reports. It also allows for managing prices and offers, as well as communicating with customers. There are also tools to optimize […]
SEO stands for "Search Engine Optimization". It is a method that enables products to rank higher on online platforms such as Amazon. In order to implement a good SEO strategy on Amazon, sellers must equip their listing with relevant information that corresponds to the customers' search terms or keywords. Amazon's algorithm considers factors such as […]
SKU stands for "Stock Keeping Unit" and is a code for identifying and tracking products. SKU numbers contain information about an item. Companies use them to manage inventory, track sales and minimize the risk of overstocking or understocking. SKU numbers are also critical for selling products online and offline. They enable accurate tracking of orders […]
In the digital realm, the term "tool" is often used to refer to software that has been developed specifically for certain tasks or requirements. For example, there are SEO tools that are used for search engine optimization. There are also analytics tools that collect and analyze data or social media tools to facilitate social media […]
USP stands for "Unique Selling Proposition" and refers to a feature or characteristic of a product or service that sets it apart from others in the market and gives it a competitive advantage. A strong USP can help attract customers, strengthen brand image, and gain customer trust. An effective USP should also be credible and […]
A webinar is an online seminar conducted over the Internet. It is an effective way to connect with an audience and deliver content. Amazon uses webinars for various purposes. For example, it has training sessions for salespeople or webinars for marketing purposes to introduce new products and services. Participants can also communicate with the presenter […]
