Bullet points are customer-relevant text-based product information that is displayed to customers on the Amazon product detail page. In addition to this name, they are sometimes also called “attributes”. In the Amazon version for the desktop, they appear below the title and to the right of the product images. Users who open the Amazon app via a mobile device will see the bullet points further down. Bullet points have a huge impact on the success of products. They are important for visibility and performance. Accordingly, keyword ranking is also influenced by bullet points. In terms of performance, they have an impact on the click rate and the conversion rate. Therefore, it is important that sellers include product-specific information as well as sufficient keywords in the bullet points. This is also beneficial for SEO. Sellers can achieve this either manually, via an agency or with a tool like Helium 10.