Bullet Points

Bullet points are customer-relevant text-based product information that is displayed to customers on the Amazon product detail page. In addition to this name, they are sometimes also called "attributes". In the Amazon version for the desktop, they appear below the title and to the right of the product images. Users who open the Amazon app via a mobile device will see the bullet points further down. Bullet points have a huge impact on the success of products. They are important for visibility and performance. Accordingly, keyword ranking is also influenced by bullet points. In terms of performance, they have an impact on the click rate and the conversion rate. Therefore, it is important that sellers include product-specific information as well as sufficient keywords in the bullet points. This is also beneficial for SEO. Sellers can achieve this either manually, via an agency or with a tool like Helium 10.

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Webinar

A webinar is an online seminar conducted over the Internet. It is an effective way to connect with an audience and deliver content. Amazon uses webinars for various purposes. For example, it has training sessions for salespeople or webinars for marketing purposes to introduce new products and services. Participants can also communicate with the presenter […]

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USP

USP stands for "Unique Selling Proposition" and refers to a feature or characteristic of a product or service that sets it apart from others in the market and gives it a competitive advantage. A strong USP can help attract customers, strengthen brand image, and gain customer trust. An effective USP should also be credible and […]

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Tool

In the digital realm, the term "tool" is often used to refer to software that has been developed specifically for certain tasks or requirements. For example, there are SEO tools that are used for search engine optimization. There are also analytics tools that collect and analyze data or social media tools to facilitate social media […]

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SKU

SKU stands for "Stock Keeping Unit" and is a code for identifying and tracking products. SKU numbers contain information about an item. Companies use them to manage inventory, track sales and minimize the risk of overstocking or understocking. SKU numbers are also critical for selling products online and offline. They enable accurate tracking of orders […]

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