Amazon Advertising describes the various forms of advertising on Amazon. If sellers want to advertise individual products, this is possible with "Sponsored Products". With "Sponsored Display", you can create advertising specifically for your target group. You can also advertise your own brand with "Sponsored Brands". In doing so, you can also represent a part of your product portfolio. You can also visualize the history of a brand with "Stores". This is possible with the Brand Story feature, among others. The ads work according to the cost-per-click principle. Accordingly, costs are only incurred when an ad is also clicked on. You can find more information on the individual forms of advertising in our services.

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A webinar is an online seminar conducted over the Internet. It is an effective way to connect with an audience and deliver content. Amazon uses webinars for various purposes. For example, it has training sessions for salespeople or webinars for marketing purposes to introduce new products and services. Participants can also communicate with the presenter […]

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USP stands for "Unique Selling Proposition" and refers to a feature or characteristic of a product or service that sets it apart from others in the market and gives it a competitive advantage. A strong USP can help attract customers, strengthen brand image, and gain customer trust. An effective USP should also be credible and […]

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In the digital realm, the term "tool" is often used to refer to software that has been developed specifically for certain tasks or requirements. For example, there are SEO tools that are used for search engine optimization. There are also analytics tools that collect and analyze data or social media tools to facilitate social media […]

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SKU stands for "Stock Keeping Unit" and is a code for identifying and tracking products. SKU numbers contain information about an item. Companies use them to manage inventory, track sales and minimize the risk of overstocking or understocking. SKU numbers are also critical for selling products online and offline. They enable accurate tracking of orders […]

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