Amazon Advertising describes the various forms of advertising on Amazon. If sellers want to advertise individual products, this is possible with "Sponsored Products". With "Sponsored Display", you can create advertising specifically for your target group. You can also advertise your own brand with "Sponsored Brands". In doing so, you can also represent a part of your product portfolio. You can also visualize the history of a brand with "Stores". This is possible with the Brand Story feature, among others. The ads work according to the cost-per-click principle. Accordingly, costs are only incurred when an ad is also clicked on. You can find more information on the individual forms of advertising in our services.