After we have already introduced you to three forms of Amazon Advertising, we would like to introduce you to the fourth option: Amazon Advertising with Stores. The creation of your own Amazon Store is intended for those sellers who have registered a brand in the trademark register. Stores offers the possibility to present your brand in an even more appealing way. This way, customers feel closer to the brand and are more likely to buy your products. We would therefore like to show you what Stores is all about, what is behind the Brand Story module and what design options you have.
The Brand Story Module
Through the Brand Story module you can present the story of your company. In addition, the module offers the chance to present the products and the people behind them. As a result, you appear even more authentic and are closer to your customers. They are also more likely to remember you if you have a brand story in your store. Furthermore, you can reinforce the benefits of your brand and thus improve your market position. By the way, you can learn how to create a brand story in our blog post on the Brand Story Module. Furthermore, we have compiled some tips for you that will help you to present yourself and your brand in the best possible way.
These designs are available
When it comes to Amazon Advertising with Stores, there are three design options you can fall back on. The first of these is a product grid. This design is very simple and makes it easy for you to display your store in a well-organized manner. The second option is called Marquee. There, you have more space to accommodate certain images and add additional text to your items. You can also include customer reviews in the design. Third, there is the Highlight layout, which is designed to showcase as many products as possible.
Besides the just mentioned option to include images in your Amazon Store, it’s always good to implement videos. This can probably help visitors see how your products look in use even better. This, in turn, can make them more likely to buy. You should also always analyze how well your store is performing. You can do this via Store Insights in Seller Central. There you can see, for example, how many users have called up your Amazon Store and how many of them have found you through external pages.
Amazon Advertising Consulting
Through many years of experience in online sales, we have acquired expert knowledge in the field of Amazon advertising, which we would like to make available to you. In addition to Sponsored Products, we also advise you on the other forms of advertising on Amazon. In our blog you will also find a comprehensive article on how you can optimize advertising campaigns.
That was our article on the topic of Amazon Advertising with Stores. Do you have any further questions about Amazon Advertising or need help with Amazon SEO? Then you are welcome to contact us. We are always at your side with advice and action. Feel free to write us a message – of course, completely without obligation.
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