Amazon Choice and Bestseller Badge are awards from Amazon that products in the catalog can receive. The products can then be recognized either by the badge on the product detail page or by the fact that the corresponding article can always be found in the top third of the search results. The decisive factor for receiving an Amazon Choice badge is a good price-performance ratio. Customer and merchant reviews are primarily important for this. Goods should also be shipped quickly, which is why shipping via FBA is a good option.