CPC stands for cost per click. It is a term from online marketing. It is known through Google Ads and Amazon Advertising, among others. In practice, CPC means that advertisers only incur costs when users click on an ad. At Amazon, the principle is applied to sponsored brands, sponsored display, and stores, for example. For sellers, this has the advantage that many customers develop an awareness of the brand or product even without clicking on the ad. This means that awareness can be increased free of charge and no advertising costs are incurred for pure impressions. However, if the ad is then clicked on, you as the operator of the campaign have to pay.
A webinar is an online seminar conducted over the Internet. It is an effective way to connect with an audience and deliver content. Amazon uses webinars for various purposes. For example, it has training sessions for salespeople or webinars for marketing purposes to introduce new products and services. Participants can also communicate with the presenter […]
USP stands for "Unique Selling Proposition" and refers to a feature or characteristic of a product or service that sets it apart from others in the market and gives it a competitive advantage. A strong USP can help attract customers, strengthen brand image, and gain customer trust. An effective USP should also be credible and […]
In the digital realm, the term "tool" is often used to refer to software that has been developed specifically for certain tasks or requirements. For example, there are SEO tools that are used for search engine optimization. There are also analytics tools that collect and analyze data or social media tools to facilitate social media […]
SKU stands for "Stock Keeping Unit" and is a code for identifying and tracking products. SKU numbers contain information about an item. Companies use them to manage inventory, track sales and minimize the risk of overstocking or understocking. SKU numbers are also critical for selling products online and offline. They enable accurate tracking of orders […]
