Glossar

RoAS means "Return on Ad Spend". It is a key figure from the field of Amazon Advertising. Strictly speaking, RoAS is the counterpart to ACoS. The key figure allows statements about how profitable the costs for an ad on Amazon are. Accordingly, the costs are set in relation to sales. The formula is thus: RoAS=advertising […]

ROI stands for "Return on Investment" and measures the success of an investment in the form of a percentage. The ratio can be calculated by dividing the profit from the investment by the investment costs and multiplying by 100. ROI is an important indicator in the business world for evaluating investments and deciding whether an […]