CPC stands for cost per click. It is a term from online marketing. It is known through Google Ads and Amazon Advertising, among others. In practice, CPC means that advertisers only incur costs when users click on an ad. At Amazon, the principle is applied to sponsored brands, sponsored display, and stores, for example. For […]
CTR or click-through rate describes the click rate on Amazon. Accordingly, the key figure enables statements to be made about the ratio of customers who have clicked on an ad to those who have seen it overall. The ads can be Sponsored Products, Sponsored Brands or Sponsored Display. Consequently, the formula for calculating the CTR […]
