With A+ content, sellers can present their products even better on Amazon. You use additional photos and text elements. These can be combined with each other to create a coherent overall picture. The A+ content is located on the product detail page under the bullet points and the product description and above the reviews of other customers. This directly creates a better first impression of the product. The A+ content can convince customers with additional information and also highlight the USPs (unique selling points) even better. In the best case, this leads to a higher conversion rate and better sales. Articles with A+ content rise accordingly to the top products in the respective category. Indirectly, this can also improve SEO performance.
by Sebastian Cramer | Aug 19, 2022