A+ Content

With A+ content, sellers can present their products even better on Amazon. You use additional photos and text elements. These can be combined with each other to create a coherent overall picture. The A+ content is located on the product detail page under the bullet points and the product description and above the reviews of other customers. This directly creates a better first impression of the product. The A+ content can convince customers with additional information and also highlight the USPs (unique selling points) even better. In the best case, this leads to a higher conversion rate and better sales. Articles with A+ content rise accordingly to the top products in the respective category. Indirectly, this can also improve SEO performance.

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USP stands for "Unique Selling Proposition" and refers to a feature or characteristic of a product or service that sets it apart from others in the market and gives it a competitive advantage. A strong USP can help attract customers, strengthen brand image, and gain customer trust. An effective USP should also be credible and […]

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