Glossar

PPC stands for "pay-per-click" and refers to online advertising where the advertiser only pays when a user clicks on their ad. In relation to Amazon, for example, PPC refers to the Sponsored Products programme, where sellers can place ads for their products on the Amazon website and in search results. This allows sellers to make […]

Prime Day is an event that takes place annually at Amazon. During this event, Prime members benefit from exclusive offers and discounts, which can be applied to a large part of the products. In the past, Prime Day often took place in July and lasted several days. It is one of Amazon's biggest sales events […]