With A+ content, sellers can present their products even better on Amazon. You use additional photos and text elements. These can be combined with each other to create a coherent overall picture. The A+ content is located on the product detail page under the bullet points and the product description and above the reviews of […]
Amazon ACoS or Advertising Cost of Scale is a metric that Amazon sellers can use as a guide when evaluating the success of their PPC ads. It calculates the ratio between the expenditure for an ad and the corresponding sales. The corresponding formula is: ACoS = ad spend / PPC sales * 100 Of course, […]
Amazon Advertising describes the various forms of advertising on Amazon. If sellers want to advertise individual products, this is possible with "Sponsored Products". With "Sponsored Display", you can create advertising specifically for your target group. You can also advertise your own brand with "Sponsored Brands". In doing so, you can also represent a part of […]
An affiliate link leads to the website of an external provider with whom a company has entered into an advertising cooperation. Thus, one receives a commission if a purchase is made after calling the link. However, in no case costs are incurred by simply calling up a link.
Amazon Choice and Bestseller Badge are awards from Amazon that products in the catalog can receive. The products can then be recognized either by the badge on the product detail page or by the fact that the corresponding article can always be found in the top third of the search results. The decisive factor for […]
Amazon Fresh is an offer where customers can have fresh food delivered to their home or workplace. The selection is very large and includes, for example, fruit, vegetables, meat, baked goods and household items. The Amazon Fresh range also includes vegan and lactose-free products. Furthermore, you can find recipe ideas on the website.
Amazon Global Logistics is a shipping program that allows sellers to send goods internationally. The starting point of the shipments is always China. If sellers have their goods manufactured there, Amazon Global Logistics is particularly suitable for them. Then the shipments are distributed to logistics centers in other countries. When creating a shipment, there are […]
Amazon Global Selling is a sales program for global sales, with which Amazon Sellers can grow even faster. In doing so, they can take advantage of seasonal sales trends in other countries. So if things are not going so well in the home country, this can be compensated for by events in other countries. In […]
Amazon Handmade gives merchants the opportunity to offer handmade products on Amazon. Accordingly, the program represents an opportunity to earn money with their own hobby. Participation is first free of charge and there are also no hidden costs. Fees are only incurred in the event of a generated sale. These amount to a commission of […]
Amazon Renewed is a sales program that allows sellers to sell used products. These must be generally refurbished. In addition, they must be in very good condition. Items with signs of use, defects and restrictions in functionality cannot be sold accordingly. The items sold must also have electronic or mechanical components that can be restored […]
The ASIN stands for Amazon Standard Identification Number and is made up of 10 characters (numbers and letters). ASINs ensure that products can be quickly identified on Amazon. So sellers can also use the code in the Amazon catalog. The ASIN can always be found in the description of products on the sales platform. In […]
