B2B is the abbreviation for Business to Business. On Amazon, this means that companies sell products to other companies. They upload their products to the Amazon marketplace as normal. Other companies can then buy the items with a volume discount, for example, if they also have a business account. Overall, this allows you to achieve […]
Brand stands for a brand on Amazon. Sellers can register their own brands via Amazon Brand Registration. This gives you access to useful tools that also help you protect your brand from counterfeiting, among other things. To register, you need a brand that is already registered outside of Amazon. In addition, you need to provide […]
As an Amazon Seller, you can protect your brand. This is done through brand registration. To do this, you must meet certain requirements. Among other things, this includes having your own brand logo. In addition, your brand must be registered by the state. The brand name must also be visible on the products. The application […]
With the budget, Amazon sellers define how much money they want to spend on an advertising campaign. This often works in such a way that a maximum value is specified that may be reached. Once the limit is reached, Amazon stops the ad. Advertising on Amazon is financed via CPC or cost-per-click. Sellers pay accordingly […]
Bullet points are customer-relevant text-based product information that is displayed to customers on the Amazon product detail page. In addition to this name, they are sometimes also called "attributes". In the Amazon version for the desktop, they appear below the title and to the right of the product images. Users who open the Amazon app […]
The Buy Box is the shopping cart on Amazon. Accordingly, Amazon sellers always aim to populate the Buy Box with their products. In the desktop view, the Buy Box is found right next to the listing, while in the mobile view it is below. When a product is in this box, the likelihood of users […]
