March 17, 2021

Prime Day 2021: How to create Lightning Deals

Prime Day 2021 is just around the corner and many sellers are currently thinking about a strategy to make the most of the promotion. In this article, we show you how you can submit lightning deals to Amazon. In addition, there is now a new Amazon marketplace, Poland, which sellers can now serve. Furthermore, we introduce you to a new service provider for VAT services.

Prime Day 2021 Lightning Deals

As a seller, you shouldn't hesitate and create lightning deals for Prime Day today. This year, too, the campaign offers Prime customers great deals. You can still submit the lightning deals to Amazon until 23.04.2021. To do this, you must first click on "Advertising" in Seller Central and then on "Offers". There you can then create a new offer using one of your ASINs. Amazon recommends giving at least a 20 percent discount and only using products that have more than 3.5 stars as their average rating. In addition, all images you use for the lightning deal must comply with the guidelines for product images on Amazon. You can find a post on these guidelines here. Please also note that each of these promotions is only advertised once a week.

New: Amazon Poland

Amazon sellers now have the option of using as a marketplace. In the Amazon Services Europe Business Solutions contract you can obtain information about the new sales opportunity and the currency there. This contract is available in several languages.

New service provider: AVASK

Another new development this week is the introduction of AVASK as a service provider for VAT services. The company is particularly suitable for sellers who are not based in Europe. From AVASK you will receive expert services in the areas of tax, accounting and business consulting. To use the VAT service, you must first register for the programme. You can then entrust the service provider of your choice with certain tasks. Until the end of April, you can still book the first year of the service free of charge. You can find out more about this promotion in this article.

That was the most important Amazon news this week. Do you have any further questions about Prime Day or the VAT service? We will be happy to provide you with advice and support in this regard. Simply send us a message - without any obligation, of course.

MadeByBrain - Agency for Amazon Sellers

We look forward to hearing from you.

via Amazon Seller Central


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