Every seller who uses Amazon Advertising knows that you need to set a budget for advertising campaigns. However, there are differences in what kind of budget you need to set for what type of advertising. On the one hand, for Sponsored Products, there is the so-called daily budget. On the other hand, with Sponsored Brands you can also set a runtime budget. In this article, we will inform you about the different types of budgets.
You use the daily budget to determine how much you spend on your advertising campaign each day. So that you benefit from days when you get particularly many clicks, the budget can be exceeded by up to 25 percent. This is then offset by the days when you stay under budget. Amazon will inform you when your daily budget is reached. When changing your daily budget, you are not bound to specific dates, but can configure it directly. Amazon then adjusts the new details in real time and your campaign continues to run seamlessly. To do this, you need to click on “Budget” under “Manage advertising”. Alternatively, you can also change the daily budget in the “Campaign settings”.
The runtime budget does not refer to a single day, but to the entire time of the advertising campaign. Thus, your advertising can run continuously until this limit is reached. You must spend at least 100 euros for a runtime budget as part of a Sponsored Brands campaign. So if you want your campaign to run long enough to have an effective benefit for you, you should not set your budget too low. Amazon will notify you by email when you have reached your budget limit. You can still adjust accordingly if you want to run your ads longer.
Amazon Advertising Consulting
Through many years of experience in online sales, we have acquired expert knowledge in the field of Amazon advertising, which we would like to make available to you. In this context, we advise you on the various forms of advertising on Amazon. In line with the topic of setting Amazon budgets, we provide you with instructions on Sponsored Products and Sponsored Brands. You will find further information on our website.
That was the most important information you need so that you can set a budget for advertising campaigns on Amazon . Do you have any further questions about Amazon Advertising or need help with Amazon SEO? Then feel free to contact us. We are always available to help and advise you. Feel free to write us a message – of course completely without obligation.
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