The various forms of advertising on Amazon have some differences. However, when it comes to optimizing an advertising campaign, there are some parameters that can help in all cases. Therefore, this time we would like to give you a few tips on how to optimize your advertising campaign on Amazon. First, we’ll talk about the ACoS. Then, we’ll show you why choosing the best keywords is so important and where to do your best research. In addition, we’ll look at automations, budgets, and ASIN strategies.
ACoS stands for Advertising Cost of Sale and is an indicator of the success of an advertising campaign on Amazon. If you want to optimise this, you should accordingly test whether the ACoS changes positively when you increase your bid. Via “Search term” you can also find out which keywords deliver particularly reliable results for you. Furthermore, you should remove poorly performing keywords from the campaign. Another important point is the allocation of the budget. The budget determines how many times your campaign can be clicked on per day before it is switched off. If a campaign is working well, you should adjust the budget accordingly so that it is not switched off too quickly and thus no more customers are redirected to your shop or your products. Conversely, of course, you should also reduce the budget if a campaign falls short of expectations. Also pay attention to the information on your product detail page. You can find a corresponding style guide here.
Selection of optimal keywords
Another important aspect for optimizing your ad campaign on Amazon is choosing the best keywords. Therefore, you should always check which keywords work best for your campaign. Also, make sure that you don’t use the same keyword multiple times within one campaign.
If you need help with keyword research, we can recommend Helium 10. Helium 10 offers several tools that help you identify optimal keywords. You can use Cerebro and Magnet to add relevant keywords to your list. To further narrow down the list, you can again use Frankenstein. By the way, you can use our Helium 10 code to save 50% the first month or 10% every month! You can find all the information here*.
Let’s move on to a few more strategies that are important for optimizing ad campaigns on Amazon: Be sure to avoid negative keywords. These can drag down the performance of your good keywords. Also, when you adjust a budget, always check if you should do the same for your other campaigns. You can also add automatic campaigns. An ASIN strategy can also be useful. There are different styles for this. For example, successful ASINs should be A-style. If you want to learn more about ASIN strategies, you can contact us with confidence.
Amazon Advertising Consulting
Through many years of experience in online sales, we have acquired expert knowledge in the field of Amazon advertising, which we would like to make available to you. We would be happy to advise you on how to optimise your advertising campaign for Sponsored Products, Sponsored Brands, Sponsored Display or Stores. Just write to us briefly and without obligation.
That was our overview on how to optimize an advertising campaign on Amazon. Do you still have questions about advertising on Amazon or need help with Amazon SEO? Then feel free to contact us. We are always at your side with advice and action. Feel free to write us a message – of course, completely without obligation.
We look forward to hearing from you.