Amazon Tools & Software

How to activate Helium 10 Follow-Up

Author: Katrin Hartmann-Seifert July 15, 2025 3 min read
How to activate Helium 10 Follow-Up
Now that we've already told you about Follow-Up, Helium 10's email tool, we'd like to show you something important: How to activate the tool in the first place. We will go through the most important steps with you. In addition, we inform you about the Helium 10 prices. Furthermore, we share our own experiences with Follow-Up.

Activate Helium 10 Follow-Up

To get started, you'll need to connect your professional seller account to your Helium 10 account. If you are not yet a registered Amazon Seller, you can find a post about becoming an Amazon Seller here. You can also learn how to create your Helium 10 account here. Since Follow-Up is only included in the Platinum Plan, Diamond Plan, and Elite Plan, you must have booked one of the offers accordingly. If this is the case, you can already activate Helium 10 Follow-Up. To do so, open your Helium 10 and Amazon account in different tabs respectively. First, let's turn our attention to the Amazon account. There, you need to click on "Messages" in Seller Central. In the corresponding window, you can manage your settings. Under "Permissions", you will then find the emails associated with your Amazon Seller account. From there, select "Add Email Account." So much for the Amazon account. Now, in the tab where you opened Helium 10, click Follow-Up and select "Settings" in the associated dashboard. Since Helium 10 has created an email address for you, you can simply copy and paste it, again, into Seller Central. You'll then save your settings there. Your Helium 10 account should now have been added to the aforementioned email list. After that, activate the notifications so that you are always informed. Finally, all you need to do in the Helium 10 dashboard is approve Follow-Up to access your mails.

Helium 10 Prices

Follow-Up is unfortunately not integrated in the free version* of Helium 10. In the Starter Plan, you also have to do without the email service. However, the tool is fully included in the following offers:
  • Platinum Plan: $99 per month
  • Diamond Plan: $249 per month
  • Elite Plan: $399 per month
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 Helium 10 Follow-Up Instructions

If you need other help working with Follow-Up, you can find more instructions here on our blog. For example, we explain how to send emails automatically. We also show you how to create your own email templates. Moreover, you can send the mails to your customers not only automatically, but also manually.

Experience with the tool

Follow-Up is ideally suited to compose your own mails as well as to use the integrated templates. Accordingly, the tool saves you a lot of time and effort. As a result, Amazon sellers who use Follow-Up can focus more on their core business and plan an advertising campaign, for example. That was all the info you need to activate Helium 10 Follow-Up. Do you have any questions about Helium 10 or Amazon optimization in general? Then feel free to get in touch with us. We are always available to help and advise you. Feel free to send us a message - without any obligation, of course. MadeByBrain - Agency for Amazon Sellers We look forward to hearing from you. via Helium 10   *affiliate link
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