Many Amazon sellers use Sponsored Products to promote their own products. From now on, these sellers have the possibility to run Sponsored Products campaigns in several countries without any complications. We explain how the whole thing works. For advanced Amazon sellers, the webinar on product development might also be interesting. At the end of this post, we'll also go over some new program guidelines that are coming into effect soon.
So that you no longer have to create your Sponsored Products campaigns individually for each country, you can now simply copy all the important parameters. This way, you transfer all settings to the respective country. Your budgets will also be converted. Articles that may not be available in another country are then automatically dropped from the campaign.
You can copy one of your Sponsored Products campaigns by opening the "Campaign Manager" in the Advertising Console. Then you need to select which campaign you want to copy. To do this, you need to click on "Import to other marketplaces". There you can then select the respective countries. Afterwards, you only have to click on "Create campaign" and Amazon will do the rest.
If you need any more information regarding Amazon Advertising with Sponsored Products, you can find a detailed guide on how to create campaigns here.
At the end of the month, advanced Amazon sellers can participate in a webinar where they will receive tips regarding product development. For the event, Amazon has put together ten important pieces of advice. These relate to products that you would like to sell on Amazon in the coming year. If you want to participate, you should make a note of these dates accordingly:
You must also note that this webinar will be held in English. If you have any questions regarding registration, feel free to drop us a line!
A change in Amazon's program guidelines is imminent. Namely, starting November 30, 2021, there will be new guidelines for multi-channel shipping. There are also new rules for monitoring seller performance and on category, product, and content restrictions. Furthermore, there are changes to the rate of order defects. For more detailed information, please feel free to contact us.
That was the most important Amazon news this week. Do you also have questions about the cross-country Sponsored Products campaigns or need help registering for the upcoming Amazon webinar? We are happy to help you in this regard with words and deeds. Just send us a message - without any obligation, of course.
We look forward to hearing from you.