Last week there were again some interesting news for Amazon Sellers. The first topic is especially relevant for those of you who have registered your own brand with Amazon: It's about Amazon brand protection. Before we take a closer look at this point, we will first talk about the "Buy shipping fee" feature, which is available in Seller Central.
In Seller Central, sellers can use the "Buy shipping fee" feature. You can find it there under "Manage orders". You will receive shipping labels for your deliveries through the function. All you have to do is enter the dimensions of your products. This brings some advantages: Amazon recommends the function, for example, because it gives you automatic shipping confirmations. In addition, you keep your rate of valid tracking numbers at 100 percent. This is because the number is valid no matter what. Furthermore, you save valuable time and can benefit from the best transportation. Accordingly, your customers can always receive your goods on time. As a result, you also ensure that your buyers are satisfied and will probably buy from you again.
Amazon sellers have the option to register their own brand. If you want to find out first what advantages you get from this, you can find more details in this article. But now let's get to the Amazon brand protection. Once you have registered your brand, Amazon provides you with tools to ensure brand protection. This protects you for third parties to misuse your intellectual property. Because in addition to your brand, designs or patents may also be at risk. You can also explicitly search for infringements. If you find something, you can report the infringement to Amazon. They will then analyze the infringement and take the appropriate steps. In addition, there is the "Transparency Service". This service is designed to protect you from counterfeit products reaching your buyers. This is guaranteed via verification codes.
If you want to make your Amazon brand more visible through advertising, you can use one of Amazon's forms of advertising for this purpose: Stores. With Stores you can present your brand in the best possible way. This includes a good brand story. There, you can use professional images and appealing texts to ensure that you come across even more authentically to customers. You can find out more about stores in this article. If you have general questions about advertising on Amazon, just drop us a line.
These were the most important Amazon news this week. Do you still have questions about Amazon brand protection or would you like to equip your brand with your own brand story? We are happy to assist you in this regard with words and deeds. Just send us a message - without any obligation, of course.
We look forward to hearing from you.