It is often a great advantage for Amazon sellers to have software support for online business. For this reason, we have already presented some tools to you. But which Amazon tool performs best in a direct comparison? In this article we want to answer this question for you. The focus is on the SEO features of the respective tools. If you are also interested in more information on the tools presented here, you can find articles on Helium 10, Jungle Scout, Sellerboard and Sellics in our blog.

Helium 10

Let’s start with Helium 10. The all-in-one software convinces first and foremost with its large selection of functions. This includes numerous SEO tools with which Amazon sellers can optimise their listings, keywords and product selection. For example, Black Box helps to find products that have little competition on the Amazon market. To identify the optimal keywords, they can use Magnet. Frankenstein then helps you to rank your keywords. With Cerebro you can also find out about the keywords of your direct competitors. If you then want to check how your keywords are performing, you can use the Keyword Tracker. You can then make any necessary changes to your keyword strategy. For the creation of your actual listing, you are supported by Scribbles. You can also use Trendster to find out at which time of year a product sells best. Besides these tools, the Chrome Extension Xray is worth mentioning. If you want to know how to set up the Helium 10 Chrome Extension, you can find the corresponding instructions here.

A particularly positive feature of Helium 10 is that the software uses data from many different areas to improve your Amazon SEO. Furthermore, it is even possible to use it for free. If you also want to save money with our Helium 10 code when using the tool, you can find all the information here.

Jungle Scout

Like Helium 10, Jungle Scout also has useful SEO features. The Product Database is responsible for identifying products that have little competition. The numerous filter options available to you are particularly helpful. The keyword search is also facilitated by Jungle Scout. With Keyword Scout, you can find out the best keywords based on the ASIN of a product. As with Scribbles from Helium 10, Jungle Scout helps you optimise your Amazon listing with the Listing Builder. The Listing Optimisation Score, which is even supported by artificial intelligence, provides direct information about the potential of your listing. You can also check the performance of your keywords with the software. In this case, the Rank Tracker serves this purpose.

Unlike Helium 10, there is no option to use Jungle Scout for free. However, there is a 14-day money-back guarantee. The available offers are also very reasonably priced. For more information on prices, see the full post here.


The Sellerboard software contains many useful tools for Amazon sellers. The developers of Sellerboard have focused more on the controlling aspects of the Amazon business. In this context, you can, for example, have your profitability analysed in real time. This allows you to react to changes in this area by adjusting your SEO strategy. Downward trends are also shown to you in the “Trends” section. Sellerboard is also a great help for PPC optimisation. An algorithm estimates the profit of your campaigns very accurately. Especially useful is the possibility to connect Sellerboard with other sales platforms such as eBay or Shopify. This allows you to monitor all sales via a single tool.

At 29 euros per month, Sellerboard’s most popular offer is cheaper than Jungle Scout’s best-selling offer ($49 per month). However, a free version is not available to you in this case either. For an overview of all offers, you can check here. With our Sellerboard coupon you can save money when using the software. You can find all the information here.


Like the other tools, Sellics offers a feature called Sellics Sonar that allows you to research keywords. Unlike the other Amazon tools, this research does not even require registration. Like Sellerboard, Sellics allows you to improve PPC campaigns. These even run automatically. With Sellics Autopilot you get more data for Amazon SEO. Since reviews of your products are very important for SEO performance, the review management feature always informs you immediately about negative reviews. This way, you can react to them accordingly and quickly. Like Helium 10, Sellics offers a browser extension called Xray that helps you with product research.

Sellics has the great advantage of offering a two-week trial period during which you can test the tool for free. The pricing is based on turnover. You can also find out about all the offers here.

Conclusion in the Amazon Tools comparison

The comparison of Amazon tools has shown that each provides excellent support for Amazon sellers in certain areas. In the area of controlling, Sellerboard is slightly ahead. The relatively low pricing is also positive. However, it offers fewer SEO features than the other tools presented. Jungle Scout and Helium 10, on the other hand, offer the largest selection of features with which you can improve your SEO performance. For the paid Helium 10 offers you have to dig a little deeper into your pocket, but you get everything you need to optimise your Amazon presence. Sellics scores again with the fact that there is a free trial version and a browser extension. Helium 10 can also offer these advantages. In combination with the largest selection of tools, Helium 10 thus offers the best overall package. Therefore, in our opinion, it is the winner in the Amazon Tools comparison.

That was our Amazon Tools comparison. We hope we have helped you choose the tool that suits you best. Do you have any further questions about a particular software or need help with Amazon optimisation? Then please feel free to contact us. We are always available to give you advice and support. Feel free to send us a message – without any obligation of course.

MadeByBrain – Agency for Amazon Sellers

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