In this post, we would like to address brand owners on Amazon to show you how they can make the most of advantages. Before we do that, however, we would first like to draw your attention to the reduced percentage sales fee for some FBA products. In addition, we would like to draw your attention to two Amazon webinars on the topic of advertising, which will take place later this month.
The percentage sales charge on FBA products in the apparel, shoes and bags categories was reduced as part of a promotion. Amazon has now extended this promotion until the end of March 2023. Accordingly, you as a seller can continue to benefit from it. If you haven't heard anything about the promotion yet, you will now receive the most important information in a nutshell. With a total sales price of more than 45 euros or £40, a percentage sales fee of 15 percent normally applied. However, the reduced fee of 7 percent now still applies. Heads up: If you sell in the UK, France, Italy or Spain, there is a digital services tax on top of that. This is 3 percent or 2 percent in the UK.
This week you can participate in useful webinars about Amazon Advertising. On Thursday, May 19, it's all about optimizing and expanding your targeting strategy. The event will take place at 10am in the morning. A day later, you can also learn about a good selection of ASINs. You can also find the previous webinars from the Amazon Advertising series in the webinar archive.
To offer advantages for brand owners, Amazon has created some incentives that you can also benefit from. Among other things, you will receive a bonus of five percent on up to 900,000 euros in brand sales. Accordingly, you can receive a maximum bonus of 45,000 euros. If you participate in Amazon Vine, you can also get a credit of 180 euros. This is an opportunity to express opinions on new releases. There is also 90 euros for participating in Amazon Transparency.
By the way, in this post you will learn what you need to consider when registering a trademark on Amazon. Namely, there are several reasons why it is best to register a trademark now. You can find more information in this regard here.
These were the most important Amazon news this week. Do you still have questions about the advantages for brand owners at Amazon or would you like to register for one of the Amazon webinars? We are happy to assist you in this regard with advice and action. Just send us a message - without any obligation, of course.
We look forward to hearing from you.