February 1, 2021

Helium 10 Follow-Up Tutorial: Create E-mail Templates

With Helium 10 Follow-Up, Amazon sellers have access to a tool that makes customer com-munication much easier. So that you know how to proceed when creating e-mail templates, we present the corresponding Helium 10 Follow-Up Tutorial in this post. If you follow these steps, this aspect of customer communication should no longer be a problem for you. If you are also interested in a more detailed tutorial, you can find all the information here.

E-mail Templates Guide

We have already introduced Follow-Up to you in our blog. Now we would like to give you a fitting Helium 10 Follow-Up tutorial for the tool. We will show you what you need to do after registering, where you can find templates and create your own e-mails. We will also explain which links you can attach to your e-mails.

1. How to register?

You can log in as usual via your Helium 10 account. Click on the Follow-Up Tool at the top right. You can then add short names to your products. The first 200 products are automatically integrated into the tool. After you have assigned the short names, you can create e-mail templates that optimise your customer communication. You will find the "Templates" section in the menu on the left-hand side. And you're ready to go!

2. Where to find templates?

In the "Templates" area you will then find a blue and a golden coloured area. In the latter you can later refer to saved templates. In the blue area, on the other hand, you will find templates that you can use as a guide. You can use these as you wish for your own templates. By navigating to a template, you can access it and either read through it or copy it into the golden area. You can then use the corresponding template for a new e-mail.

3. How to create your own templates?

In the golden area you can now open the template editor. In the first column you can see the different tags for your mails. In the second, you can write the actual content. On the far right you can also see a preview of the message to your customer. To ensure that your e-mail contains the right references, you must also specify the product it is about. Furthermore, you can give your template a name. This makes it easier to keep track of it later. Finally, you can save your draft in the upper right corner.

4. How do you compose a customer e-mail?

There are a few things you should keep in mind with every e-mail. In any case, you should always communicate in a friendly manner. Say why you are writing to the customer. Also be brief and state which product is relevant to the message. In addition, you should ask your customers for feedback and express your thanks. Customer e-mails are a great way to leave a lasting impression on your buyer. Therefore, tailor the message to your target audience. Helium 10 also helps you to use tags for your e-mails. Therefore, you can, for example, insert images so that they have the optimal size. You can also adjust the date according to your sales market.

5. What links can you add?

At the bottom of your mails, you can also insert links that your customers can use to access Amazon. The feedback link leads them to the respective Amazon storefront. The second link is for communication and therefore leads customers to the Amazon messaging system. The third link can be used to give feedback, which is completed by a rating based on stars. Note that you are not allowed to ask for positive reviews, as this violates Amazon's customer communication guidelines. If you want to find out about the latest change in the guidelines, you can find the corresponding article here. If you do not comply, you will otherwise face a temporary revocation of your sales authorisation for the Amazon Store. In addition, your messages may be blocked by Amazon if they do not comply with the regulations.

Helium 10 Cost

Follow-up is unfortunately not integrated in the free version of* Helium 10. However, the tool is fully included in the following offers:

  • Platinum Plan: $99 per month
  • Diamond Plan: $249 per month
  • Elite Plan: $399 per month

If you want to save money when using Helium 10, we also have a tip for you: With our Helium 10 code KATRIN6M20 you can save 20 % for 6 months or 10% every month! You can find all the information here*.

Follow-Up Experience

Helium 10 Follow-Up has always been a great support when creating customer e-mails. It has taken a lot of work off our hands and supported our Amazon agency immensely. Apart from that, the user friendly dashboard deserves a positive mention. The operation has never caused us any problems. Instead, we have been able to improve the satisfaction of our customers through the support of the tool. Before you compose messages with the tool, you should make sure to follow the appropriate rules for customer communication. If you are still looking for a fully automated e-mail tool, we can highly recommend Helium 10 Follow-Up.

These were all the steps of the Helium 10 Follow-Up tutorial you need to use e-mail templates and create your own messages to your customers. Do you have any further questions about another Helium 10 tool or Amazon optimisation in general? Then please feel free to contact us. We are always available to give you advice and support. Feel free to send us a message - without obligation, of course.

MadeByBrain - Agency for Amazon Sellers

We look forward to hearing from you.

via Helium 10


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