February 2, 2021

Amazon fee reductions in Europe: What Sellers can expect

This week there was important news for all Amazon sellers: Due to the current difficult situation due to the Corona pandemic, Amazon has postponed the adjustment of several fees until June 1, 2021. To support sellers, some Amazon fee reductions will be made soon. In this article, we show you which fees will be reduced and when. Also important this week: The new caps for the Amazon FBA programme.

These Amazon fee reductions await you

In the categories shoes, bags and clothing, the Amazon processing fees for returned goods will be reduced from March 1, 2021. The fee will be reduced by a full 50 percent. It is also worth mentioning that the handling fee for watches and jewellery will be eliminated.

Amazon promotion

Amazon is currently running a promotion in the aforementioned categories of shoes, bags and clothing. The sales fees for these items have been reduced from 15 percent to 7 percent for a total price over 45 euros. As this promotion was originally due to end on April 30, 2021, Amazon has now announced that the reduction in sales charges will be extended until March 31, 2022. So, if you sell in these categories, be sure to take advantage of the Amazon promotion.

Amazon FBA Programme

Amazon reports that many new ASINs have been signed up by sellers for the Amazon FBA programme over the past year. Amazon sellers who use the programme can enjoy a number of benefits. These include free storage, returns, processing of returns and other benefits. These benefits are now to be extended once again from April 1, .2021. Among other things, Amazon will remove the limit of 500 ASINs and offer sellers credits for Amazon Advertising. There are also innovations for the shoes, bags and clothing category: The limit for storage is increased from 50 to 100 units. In addition, the storage fee will only be due after 120 days. Free processing of returned items will also be possible for 180 days and for up to 20 units. Accordingly, if you want to benefit from the advantages, you need items that are stored in an Amazon Store in Germany, France, Spain, Italy or the UK.

These were the most important Amazon news of the week. Do you need additional information about the Amazon fee reductions or do you have general questions about Amazon SEO? We will be happy to provide you with advice and support in this regard. Simply send us a message – without any obligation, of course.

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via Amazon Seller Central



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