In today's blog post, we would like to show you how you can advertise on Amazon. First, we will go into the different options of advertisements. Then we will show you how you can start an advertising campaign yourself and which permissions you need for it. We will also look at the costs of advertising on Amazon.
Advertising on Amazon can give your sales figures a real boost. Advertising places your products exactly where they can be seen by as many potential customers as possible. There are four different types of Amazon advertising. If you place ads for "Sponsored Products", individual items are pushed by the advertising. There is also "Sponsored Display", where the ads are directed at your target group. "Sponsored Brands" again showcase your entire brand and selection of products. Customers are shown a maximum of three items at a time. With "Stores" you can also illustrate your brand story. By the way, you can also use this to your advantage via the Brand Story feature. You can find more information in this article.
To place advertisements, you must first create a campaign. Select the products to be advertised and specify how much you want to spend. Add to this the period of time in which your product should be part of the advertisement. Furthermore, you can decide between automatic and manual targeting, whereby Amazon recommends the former. For sponsored brands, you must select a minimum of three products and insert your company logo. Finally, you should set a click bid. In the next step, the ads reach your customers. With just one click, they will land on your Amazon listing. To find out whether your ads are successful, you can analyse the reports and optimise your strategy.
For Amazon advertising, you need an active seller account, of course. For the Sponsored Brands option, you must also have registered your brand with Amazon. In addition, some products are not included in the advertising. These include adult products or second-hand goods. Furthermore, Sponsored Products must comply with the "Buy Box" guidelines.
An advertisement only incurs costs when an Amazon user calls it up. This principle is called cost-per-click. You can set a budget so that you do not have to pay more than you would like. The price incurred is then debited from your seller account.
That was the most important information about Amazon advertising. Do you have any further questions about Amazon business or need help with Amazon SEO? Then you are welcome to contact us. We are always available to give you advice and support. Feel free to send us a message - without any obligation, of course.
We look forward to hearing from you.
via Amazon Services