After originally being founded solely as a suite of tools for optimizing content for Amazon, Helium 10 has also had tools for Walmart for some time. Helium 10 employee Carrie Miller recently shared some tips on how to best use the Walmart tools for Helium 10 in a video call. She has several years of experience selling on Amazon and is now using the features for the Walmart marketplace as well. Accordingly, first we highlight the reasons why sellers should sell at Walmart. Then, we go into more detail about the benefits. In addition, we compare selling at Walmart with Amazon. Finally, we explain which tools you can use for optimization at Walmart.
To start with, we should mention that you should book the Helium 10 Diamond plan in order to get the full potential of Walmart Tools. Here you can save 20% in the first 6 months and 10% in each additional month*. According to a recent survey, almost half of all Amazon sellers are convinced that in 2022 it will be important to expand to Walmart as well. 120 million unique visitors per month speak for themselves. In addition, with 100,000 sellers, there is far less competition than on Amazon. Furthermore, products that are already listed on Amazon can also be sold on Walmart, as high-quality photos and descriptions are already available.
Other advantages of selling on Walmart are that, for example, more traffic can be generated for your own website. In addition, the PPC costs are lower on Walmart. As mentioned before, you also face less competition on the platform. With Walmart, there is also the possibility that you will receive an offer to offer products in real stores. Accordingly, early positioning at this stage ensures that you dominate the market later.
Let's now move on to the direct comparison of Amazon and Walmart. Unlike Amazon, where you need virtually no experience in online sales, Walmart wants to integrate brands that are already established. But that doesn't mean you have to run a multi-million dollar business. It's much more about already knowing the key processes and having good customer communication as well. Overall, more experience is nevertheless required than with Amazon. The decisive difference in sales fees is that Walmart only charges them when you actually sell something. With Amazon, you have to pay as soon as you open an account. Instead of A+ content, Walmart also has "rich media," which Carrie Miller says offers potential for even better display. Listing optimization and the search algorithm also work somewhat differently at Walmart. For example, real people decide who lands in the top 10 positions.
The first tool you can use for Walmart is Cerebro. With it, you can compare keywords and then rank them. You also have the possibility to see the PPC strategy of your competitors. With Magnet for Walmart, you can check the search volume, among other things, and compare it with the one on Amazon. Xray helps you estimate your monthly sales figures. Moreover, with Keyword Tracker you can track up to 250 keywords and now even view the organic and sponsored rank at the same time. The Walmart version of Profits is less comprehensive than the one for Amazon. However, it still provides a good overview. You can learn more about Walmart tools in the appropriate category on our blog. And don't forget to save when you register!*
This was our post on Helium 10 tools for Walmart. Do you have any further questions about Helium 10? Then feel free to contact us. We are always ready to help you with words and deeds. Feel free to send us a message - without any obligation, of course.
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