June 22, 2022

Prime Day 2022: How to create exclusive offers

Prime Day 2022 is approaching and slowly Amazon Sellers should prepare for the sales event. In this article, we would like to discuss the significance of Prime Day. In addition, you will get some tips on how to make the most of the event. Accordingly, you will learn how to create your own offers. We will also look at the associated eligibility criteria.

Why is Prime Day 2022 important for sellers?

Every year, Prime Day is an opportunity for both buyers and sellers to make the most of the event. As a seller on Amazon, you can create exclusive Prime discounts that ensure higher sales. This is not only possible in Germany. In other European countries, such as France, Spain, Italy and the United Kingdom, you can also position yourself with offers on Prime Day.

Prime Day 2022 recommendations

Now we would like to give you some tips for Prime Day 2022. First, we will show you how to submit Prime rebates. Finally, to clear up any last ambiguities, we'll go over the requirements you have to fulfill as a seller.

How to submit Prime rebates

First, you need to go to the Exclusive Prime Discounts page in Seller Central. You can then create a discount there. You still need to give the offer an appropriate name. You also need to confirm that it is a Prime Day discount. Then click on "Save and add products". The last thing you need to do is download and fill out the "Discount Upload Form".

Authorization criteria

To submit an exclusive Prime discount, you must reduce the normal price of a product by at least 20%. Apart from that, the price must be the lowest within the last 30 days. Your average rating should also be higher than 4. The product should also have a rating higher than 3.5. Also, note that you can't create Prime Day deals for used products. Only items in new condition are required.

Do you have any further questions about how to create exclusive offers for the event or would you like to find out about another highlight in the Amazon event calendar? We will be happy to provide you with advice and support in this regard. Simply send us a message - without any obligation, of course.

MadeByBrain - Amazon Seller Agency

We look forward to hearing from you.

via Amazon Seller Central


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