Amazon Prime Day 2022 has broken records again. In this article, you will learn, among other things, how many products were sold and how high the RoAS was. We also take a look at the conversion rate. Finally, we'll introduce you to the Jungle Scout tool that was used to collect the data: Jungle Scout Cobalt.
Amazon Prime Day was the biggest sales event so far in 2022, with customers purchasing more than 300 million items via the sales platform, more than 50 million more than the previous year. Accordingly, it was also evident that sellers invested more in advertising, which ultimately paid off. Overall, spending was 11 percent higher than in the previous year. RoAS, or Return on Advertising Spent, was 3 percent higher than the previous week. Conversions were also 148 percent higher than the week before Prime Day. Incidentally, revenue per ad campaign was 280 percent higher this week.
The data for Prime Day 2022 was collected with Jungle Scout Cobalt. The tool is already available for sellers as a demo. You can download it here. With Cobalt you can collect important info about your own Amazon performance. For example, you can determine your market share or view the sales performance of your items. In addition, you get insights into the keyword strategy of your competitors.
There are three different Jungle Scout offerings, which are priced as follows*:
In the Basic offer, only one user can access Jungle Scout's tools. Suite is the most popular offer among users and also the one we would recommend the most. With the Professional offer, for example, you can register up to six users at the same time.
At this point we would like to point you to our link: With our Jungle Scout code for the Suite offer you can either book one month and save 10% or book three months and save 20%. If you book a whole year, there is even a 30% discount!
This was our contribution to Prime Day 2022. Do you have any further questions about Jungle Scout or do you need help with Amazon optimization? Then feel free to get in touch with us. We are always ready to help you with words and deeds. Feel free to send us a message - of course completely without obligation.
MadeByBrain - Amazon Seller Agency
We look forward to hearing from you.
via JungleScout
*Annual payment
Note: This post contains affiliate links.
