Invoice for advertising on Amazon: What you need to know
Author: Steffen Hartmann
January 26, 2025
3 min read
There are several ways to advertise on Amazon. You can use Sponsored Products to promote your products, Sponsored Brands to promote your registered brand, and Stores to promote your own Amazon Store. You can also use Sponsored Display to reach buyers on external sites. Of course, all these forms of advertising are not free, but subject to a fee. Therefore, we inform you in this article about the topic of invoice for advertising on Amazon. You will learn when you will receive an invoice and which things you have to consider. In addition, it is about our own Amazon Advertising advice.
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When you receive a invoice for advertising on Amazon
With Amazon advertising, you only have to pay if your ad is clicked. This is called the cost-per-click principle. Consequently, before you place your ads, you need to determine what your limit is. When this click limit is reached, you will be billed for your ads. Moreover, you have to expect a settlement when you reach the limit of one euro for the first time. Furthermore, this is the case if you exceed your credit limit or if a payment from the previous month is due. Furthermore, there is a special rule for Sponsored Display. For these ads, it is not the clicks but the impressions that are counted. Accordingly, you have to pay for a single impression.