July 28, 2021

Amazon brand owners: new features available for sellers

In this post we would like to show you what new features are available for brand owners on Amazon. There is also an innovation regarding the indication of the country of origin for products. Therefore, we inform you what you have to consider. Furthermore, we would like to remind you about the recently expired deadline for the payment service provider program.

What's new for brand owners on Amazon

Amazon has recently introduced a new feature for brand owners. You can now find this in Seller Central under Brand Experimentsà. The feature refers to experiments for products. Specifically, this means that you can create two offers for an item and then compare which of these offers provides better sales figures. You can test different elements such as product images or product titles of an Amazon listing.

Indication of country of origin for products

In order to improve the quality of Amazon listings, Amazon sellers will have to provide country of origin information from the end of August. The new requirements are intended to make shipping between the EU and the UK less complicated. Amazon Listings that you create from scratch will now require you to select the country of origin on a drop-down menu. For listings that have already been created, edits from August will not be possible until the country of origin is specified. Amazon has announced that it will continue to streamline adding products in the future.

Payment Service Provider Program

At this point we would like to remind you again that the deadline for the Payment Service Provider program expired on July 15. Sellers must use a payment processor that is part of the program since then. Otherwise, you will no longer be able to receive payments from Amazon stores. The program is designed to protect your customers by preventing fraudulent transactions. Therefore, make sure that you use a valid payment service provider. The list is also continuously updated by Amazon.

If you are still looking for a suitable payment service provider, we can recommend Payoneer. Payoneer has been part of the payment service provider program from the beginning and holds the largest market share in this area. In addition, the company offers numerous useful services for Amazon Sellers, such as low-cost foreign transactions and loans for Amazon Sellers without credit checks. More information can be found product images .*

These were the most important Amazon news this week. Do you also have questions about the new features for brand owners or need help adding a payment service provider? We are happy to provide you with advice and support in this regard. Just send us a message - without any obligation, of course.

MadeByBrain - Amazon Seller Agency

We look forward to hearing from you.

via Amazon Seller Central


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