Find keyword niches on Amazon with Helium 10
Author: Alex Emilio Carter
March 17, 2025
3 min read
To be successful on Amazon, it is important for sellers to find the right keyword niche for their products. But why search for keywords in a complicated way when you can do it easily with the right tools? In this post, you'll learn how Helium 10 Cerebro and Xray help you with research for keyword niches on Amazon. In addition, we look at the different offers in Helium 10 pricing.
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How to identify keyword niches on Amazon
When launching a product, as a seller you need to make sure you are using the right keywords for the niche on Amazon. This applies to the entire listing from product title to product description and bullet points. Accordingly, an appropriate keyword strategy is essential for success. Ideally, you will end up with 10 to 15 relevant keywords for your listing. But how do you go about it?Helium 10 Xray
First of all, you need to open Helium 10 Xray and enter your most important keyword, that is, what best describes your product. An example would be "resistance band 20kg". Xray will then show you the most important products on Amazon associated with this keyword. You can then sort this by sales. This way you can see which keyword strategy your competitors are using.Helium 10 Cerebro
In the next step you will go over to Cerebro. Namely, there you can enter the ASIN of one of the products from Xray and perform a reverse search. You can even just check the corresponding products in Xray and start Cerebro directly from there. Then click on "Top Keywords" and you will see the most important keywords, which you can then also use for your Amazon listing.Helium 10 Prices
The price depends on which features you want to use. Below you can find the different offers. If you want to know which tools have which features, you can find out here.- Starter Plan: $39 per month
- Platinum Plan: $99 per month
- Diamond Plan: $249 per month
- Elite Plan: $399 per month