Amazon PPC & Advertising

Master Amazon Advertising Webinars for 2021 Success

Author: Dr. Michael Weber January 27, 2021 4 min read
Master Amazon Advertising Webinars for 2021 Success
You are an Amazon Seller and want to optimize your online sales this year? Then the webinars on Amazon Advertising could be interesting for you! In this article, we will inform you about the topics covered in the webinars. In addition, you should know that you can now include buyers' VAT information in order reports. Finally, we will inform you about the newly introduced product types on Amazon.

Webinars on Amazon Advertising

Amazon will soon be offering interested sellers a series of webinars where you can learn about Amazon Advertising. These tips can be very useful for your sales success this year. The webinars will take place over a period of four weeks. To participate, you should already have some basic knowledge of advertising. To maximise your success, the topics covered will include developing an advertising strategy and optimising your ad spend. In addition, the Amazon webinars will inform you about budgets, keywords and targeting strategies. You will also be supported by an expert in Amazon Advertising. As capacities are limited, you should hurry up with your registration. If you have any questions, please do not hesitate to contact us here.

VAT information for order reports

As of now, Amazon sellers have the option to include buyers' VAT information in order reports. You must follow the following steps:
  1. Navigate to the selection "Add or remove columns in the order report".
  2. There you must then activate tax IDs and the name of the company.
  3. You must then save the selection.
  4. After that, you should see these columns:
    • buyer-tax-registration-id
    • buyer-tax-registration-country
    • buyer-tax-registration-type
    • buyer-company-name
However, you can only make this change if you have the user permissions to manage orders and order reports. If a buyer does not have VAT information stored in their account, you will need to use the information that is available to you. Also, if you are interested in the new VAT guidelines for selling to the UK, you can find all the information here.

New product types on Amazon

Amazon made some changes in January to optimise the product detail pages of Amazon Listings. Accordingly, new product types were introduced. If you are creating a new listing soon, you can now select the new product types in Seller Central. Amazon also points out that the new product types and attributes will not affect existing listings. These were the most important Amazon news of the week. Do you need additional information about the Amazon Advertising webinars, or do you have general questions about Amazon SEO? We will be happy to provide you with advice and support in this regard. Simply send us a message - without obligation, of course. MadeByBrain - Agency for Amazon Sellers We look forward to hearing from you. via Amazon Seller Central Register now free of charge for 30 days at Helium 10 via the following link: https://i.helium10.com/dOmK6k Use my code KATRIN10 to save 10% permanently or KATRIN6M20 to save 20% for 6 months.

1. What is Amazon Advertising?

Amazon Advertising is a pay-per-click (PPC) platform that allows sellers to promote their products through Sponsored Products, Sponsored Brands, and Sponsored Display Ads, increasing visibility and sales on Amazon.

2. How does Amazon Advertising work?

You bid on keywords or product targets, and your ads appear in Amazon search results or on product detail pages. You only pay when a shopper clicks your ad (Pay-Per-Click, or PPC).

3. What are the different types of Amazon Ads?

  • Sponsored Products (Promote individual listings)
  • Sponsored Brands (Showcase your brand + multiple products)
  • Sponsored Display (Retarget shoppers on & off Amazon)
  • DSP (Demand-Side Platform) (Advanced programmatic ads)

4. How much does Amazon Advertising cost?

There’s no minimum spend, but costs vary by competition. Average CPCs range from 0.20𝑡𝑜2+, depending on the niche.

5. How do I optimize my Amazon PPC campaigns?

  • Use high-converting keywords (Tools like Helium 10’s Cerebro help).
  • Negative keywords to filter irrelevant traffic.
  • Adjust bids based on ACoS (Advertising Cost of Sale).
  • Test automatic vs. manual campaigns.

6. What is ACoS, and what’s a good target?

ACoS = (Ad Spend ÷ Ad Revenue) x 100
  • Break-even ACoS = Your profit margin.
  • Good ACoS depends on goals: < 30% is strong for most sellers.

7. Can I run Amazon Ads without FBA?

Yes! Both FBA and FBM sellers can use Amazon Advertising.

8. How long does it take to see results from Amazon Ads?

  • Immediate traffic, but optimization takes 1-4 weeks.
  • Sales velocity & keyword ranking improve over time.

9. What’s the difference between Amazon DSP and Sponsored Ads?

  • Sponsored Ads = Self-service, keyword/product-targeted.
  • DSP (Demand-Side Platform) = Programmatic ads (display, video, retargeting). Requires managed service or large budget.

10. Should I use Amazon Advertising for a new product?

Yes! Launch campaigns help: ✔ Boost rankings with keyword-targeted ads. ✔ Generate early reviews & sales velocity. ✔ Use Sponsored Brands to build brand awareness.

Pro Tip:

Use Helium 10’s Adtomic tool to automate & optimize Amazon PPC for better ROI. Try it free here. Need help? MadeByBrain specializes in Amazon PPC management—contact us today! 🚀  
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