In Q4 2022, there are some events for Amazon PPC sellers that can mean a real sales boom with the right optimization. When it comes to Amazon optimization, it is advisable to work with the right SEO tool. Accordingly, we have compiled some tips from Helium 10 that can help you with the important events. You can also find more on the topic in our post about the Amazon Events Calendar 2022.
Halloween is a great opportunity for Amazon sellers to capitalize on Amazon users' seasonal buying spree. However, you should be careful to start planning for the event early. To get an idea of the sales boom, all you have to do is look at the numbers: In 2021 alone, $3.2 billion was spent on Halloween decorations. What's more, at its peak in October, more than 120,000 people per day searched for items on Amazon using the keyword "Halloween." You can also see the annual increase in the fall very clearly in the Helium 10 Chrome Extension data:
The Chrome Extension Xray is a useful addition to the toolbox that Helium 10 provides you with anyway. Moreover, its use is completely free of charge for you.
Now let's get to why it's necessary to start planning for the event early. Over the past three years, we have seen a trend of customers searching for Halloween items earlier and earlier. In 2019, 100,000 searches were made for the first time on August 3. Two years later, however, this mark was already reached on July 3.
Especially for new products, sellers need to rely on getting a lot of customer reviews. Visibility can be increased if you work with Amazon PPC. PPC means pay-per-click - so you only pay if your ad is actually viewed. With PPC ads, you can make your products visible accordingly before seasonal sales trends start. Moreover, when demand increases, the cost of advertising decreases. You should take advantage of this trend: Helium 10 recommends placing conservative bids for advertising through October 7. Then, in the middle of the month, you should raise them by 20 to 50 percent. This way you will benefit from lower ACoS (Advertising Costs of Sale). After the event is over, however, you should not forget to lower the bids again. You can also find out more about Amazon PPC on our website.
Moreover, if you are interested in Amazon PPC, you can work with Helium 10 tool Adtomic. Adtomic is an advertising platform for Amazon Sellers that offers you numerous ways to optimize your PPC projects without wasting time. The tool offers you numerous automation features, thanks to which you can reduce the complexity of your tasks and make optimizations as fast as possible. Starting from June 28, 2022, you can also take part in a multi-week course on Adtomic. You can find all the details here.
Black Friday is one of the most important events for Amazon sellers every year. However, you should not only focus on the Black Friday weekend or Cyber Week. After all, the period leading up to January of the following year is at least as important. In the Helium 10 tool Trendster, you can easily see that sales trends only start to flatten out once the Christmas sales are over.
Similar to Halloween, it has become clear in recent years that Amazon users are starting to search for Christmas items earlier and earlier. Accordingly, you should make sure to use enough keywords that describe the subject matter. The fastest way to identify the search volume of such keywords is to use Helium 10 Chrome Extension. Once you have found good keywords, you can integrate them into your listings and possibly use them for Amazon PPC campaigns.
For example, for Christmas stocking stuffers, the cost-per-click already increases by 50 percent before Black Friday. So a good strategy for your Amazon PPC campaign can be to increase your PPC bids by 50 percent in the week before Black Friday.
The first point you can take away from Amazon PPC tips is that you should not only focus on the events and holidays, but also consider the periods before and after. Secondly, you should increase bids for Christmas sales even before Black Friday. Also, it is advisable to take advantage of the free Chrome Extension support.
These were some tips for Amazon PPC year 2022. Do you have any further questions or would you like to participate in the Helium 10 Adtomic course? Then feel free to contact us. We are always available to help and advise you. Feel free to write us a message - of course completely without obligation.
MadeByBrain - Amazon Seller Agency
We look forward to hearing from you.
via Helium 10
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