Amazon Prime Day 2022 has broken records again. In this article, you will learn, among other things, how many products were sold and how high the RoAS was. We also take a look at the conversion rate. Finally, we'll introduce you to the Jungle Scout tool that was used to collect the data: Jungle Scout Cobalt.
Amazon sellers have to reposition themselves every year when it comes to getting the most out of the respective sales events. These are, for example, Prime Day, Black Friday or the upcoming September offers. In this context, our partner Jungle Scout has published an Amazon Advertising Report containing the most important data for advertisers. Here you can find out what the most important findings were and where you can access the Amazon Advertising Report.
