November 22, 2021

Optimize Amazon Store and improve customer experience

An Amazon Store offers sellers the opportunity to present their own brand and the associated products in an even more appealing way. This time, we would like to show you how you can get the most out of this advertising option and optimize your Amazon Store. In doing so, we will also address the special role of mobile devices, as many users nowadays access Amazon and thus also your store via them.

What is an Amazon Store?

An Amazon Store is one of the four most important forms of advertising you can use on Amazon. With Sponsored Products you promote products, with Sponsored Brands you promote your own brand. You can also use Sponsored Display to advertise outside of Amazon to attract new customers. With an Amazon Store, you have many options to visually design your store the way you like. In this post, you will learn what design options you have in doing so. Through the Brand Story module, you can also tell your own brand story, which is particularly well received by many customers and can increase the connection.

How to optimize the Amazon Store

Amazon sellers who want to optimize their store should always keep in mind that more than two-thirds of users view your store via a mobile device. Therefore, you should definitely set your design to be responsive on these devices as well. Amazon is aware of this fact and has accordingly introduced a feature that allows you to see how the design looks on different devices when creating your store.

Preview for mobile devices

To use this feature, you need to click on "Preview" in the top right corner when creating your store and then click on "Share Preview". Afterwards you will receive a link, which you can then call up on a mobile device. There you can then check if the design settings are what you want or if you still want to make changes. Due to the smaller screen, the elements are arranged differently on a mobile device than on a PC. Therefore, you should make sure that the order in which the images, videos and text elements are displayed does not get mixed up.


Since the header image of your store does not automatically adapt to the smaller display of mobile devices, you should not display too many products at once. Otherwise, you will overwhelm your customers with images and may scare them away. Also, don't put too much text in the header.

Amazon Advertising Consulting

Through many years of experience in online sales, we have acquired expert knowledge in the field of Amazon advertising, which we would like to make available to you. We are happy to advise you on the various forms of advertising on Amazon. In our blog you will also find a comprehensive article on how you can optimize advertising campaigns.

That was our post on how to optimize your Amazon Store. Do you still have questions about Amazon Advertising or need help with Amazon SEO? Then feel free to get in touch with us. We are always at your side with advice and action. Feel free to send us a message - of course, completely without obligation.

MadeByBrain - Agency for Amazon Sellers

We look forward to hearing from you.

via Amazon Advertising



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