Glossar

A B C D E F I K L M P R S T U W
Cp Ct
CTR

CTR or click-through rate describes the click rate on Amazon. Accordingly, the key figure enables statements to be made about the ratio of customers who have clicked on an ad to those who have seen it overall. The ads can be Sponsored Products, Sponsored Brands or Sponsored Display. Consequently, the formula for calculating the CTR […]

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