With the budget, Amazon sellers define how much money they want to spend on an advertising campaign. This often works in such a way that a maximum value is specified that may be reached. Once the limit is reached, Amazon stops the ad. Advertising on Amazon is financed via CPC or cost-per-click. Sellers pay accordingly […]
Bullet points are customer-relevant text-based product information that is displayed to customers on the Amazon product detail page. In addition to this name, they are sometimes also called "attributes". In the Amazon version for the desktop, they appear below the title and to the right of the product images. Users who open the Amazon app […]
The Buy Box is the shopping cart on Amazon. Accordingly, Amazon sellers always aim to populate the Buy Box with their products. In the desktop view, the Buy Box is found right next to the listing, while in the mobile view it is below. When a product is in this box, the likelihood of users […]
