Amazon provides a powerful sales platform that connects millions of customers worldwide, offering sellers the opportunity to scale their businesses internationally. In this guide, we’ll cover:
✅ Key advantages of selling on Amazon
✅ How to register as a seller
✅ Costs & account types
✅ Allowed & prohibited product categories
✅ Steps to create your Amazon listing
Plus, discover how Helium 10 can streamline your Amazon business!
Amazon removes the hassle of building your own e-commerce platform, letting you focus on sales. Key perks include:
✔ No long-term commitments – Cancel your seller account anytime.
✔ Pan-European sales – Sell across the EU with one account.
✔ Fulfillment support – Use FBA (Fulfillment by Amazon) for storage and shipping.
✔ Prime eligibility – Boost visibility with the Prime badge.
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To get started, you’ll need:
Amazon charges the first month’s fee immediately after registration.
Amazon offers two account types:
| Account Type | Monthly Fee | Per-Item Fee | Best For |
|---|---|---|---|
| Individual | €0 | €0.99 per sale | Casual sellers (<40 items/month) |
| Professional | €39 (+VAT) | €0 | High-volume sellers |
Additional selling fees (referral, fulfillment, etc.) apply.
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✅ Accessories (Amazon devices, electronics)
✅ Baby, DIY, Home & Garden, Pet Supplies
✅ Books, Music, DVDs, Software (No approval needed)
✅ Clothing, Beauty, Food, Watches/Jewelry (Approval required)
❌ Illegal items (counterfeits, weapons, tobacco)
❌ Medicines, alcohol (without authorization)
❌ Restricted brands (check Amazon’s guidelines)
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Maximize your sales with tools like:
🔍 Black Box – Find profitable products
📊 Cerebro – Spy on competitors’ keywords
📈 Keyword Tracker – Monitor rankings
✉ Follow-Up – Automate review requests
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We offer expert guidance on Amazon SEO, PPC, and account management. Message us today—no obligation!
Amazon provides a low-barrier entry into e-commerce with global reach. By leveraging tools like Helium 10, you can optimize listings, track keywords, and automate reviews for faster growth.
Ready to start? Sign up for Amazon Seller Central today!
Amazon offers sellers a sales platform which not only addresses millions of customers, but also gives you an opportunity to sell internationally. In this article, we will inform you about the additional advantages Amazon offers. Furthermore, we explain how you can become an Amazon seller and what costs a seller account entails. So that you know which products you can sell at all, we have compiled an overview of the product categories. In addition, we explain which steps you need to take when creating your Amazon listing.
Registering with Amazon has many advantages. Unlike having your own website, you don't have to struggle with creating your own sales platform. Consequently, you can start faster with what you are on Amazon for: Selling your own products! Another advantage is Amazon cancellation. After registering, you can cancel your seller account at any time without having to enter any obligations beforehand. Moreover, your account is not only valid in Germany. As an Amazon Seller, you can even sell throughout Europe with a single account. If you do not want to use this option, you can also quickly and easily make a note of this in your account. Amazon also supports you with services such as storage or shipping of goods. The Prime logo increases the visibility of your products. For further support, we can also recommend Helium 10. The all-in-one software offers you tools for every conceivable area. Register now free of charge for 30 days at Helium 10 via the following link: https://bit.ly/4cSjHmg
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Amazon requires some information from you before you can become an Amazon Seller. Firstly, you need to provide information about your credit or debit card. You also need to provide your telephone number and email address. You also have to enter the number of your bank account. After registration, the first monthly fee will be charged directly. If you have any questions that you would like to clarify before registering, you can contact us directly at this point.
You can choose between two different account types at Amazon. On the one hand, you can sell individual items with the basic account. On the other hand, the Professional Account offers you the possibility to sell many different items. To give you an overview, we have listed the most important information about the two offers:
If you want to become an Amazon Seller but don't have the capital, we have a tip for you: with Payoneer you can get a loan of up to £500 000 without a credit check. You can find more information here*.
Amazon sellers can sell their products in many product categories. In addition to selling as-new products, you also have the option of offering used goods on Amazon. So that you know in which product categories you are allowed to sell, we have compiled the permitted categories for you. We also inform you about the products that you are not allowed to sell on Amazon.
You can sell accessories for Amazon devices as a seller. You can also offer products in the categories Car & Motorcycle, Baby Products and DIY. Activation is required for beauty products, clothing, beer, wine and spirits. Without activation, on the other hand, you can sell lighting, office supplies, computers, software, electronics as well as books, music and other data carriers for audio-visual media. For drugstore and personal care products, however, activation is again required. You can also offer home and garden products on Amazon. This includes kitchens and household appliances and items for pets. However, you also need to be activated for food, toys, watches and jewellery. Furthermore, you can offer musical instruments, video games and articles from the area of sports and leisure.
The sale of illegal products on Amazon is prohibited. This includes items that are marketed in an illegal manner. You should also check the Amazon guidelines to see if all your products are compliant with them. For example, medicines, firearms and ammunition are prohibited, as is tobacco.
You can create your Amazon Listing via Seller Central. However, this only works if your products are available in the Amazon.de catalogue. For the upload, you then need the product name and the stock that is available. You will also need to set a price for your item. With the mass upload you can list products even faster. However, with this function you need to have the relevant information ready in the form of ISBN, EAN, UPC or ASIN code. If you need help creating your listing, you can find out more about Scribbles here. The Helium 10 tool ensures that all components of your listing are optimised.
These tips should help you get started as an Amazon Seller in the online business. However, if you want to achieve sustainable success, it is advisable to use software that supports you in all aspects of Amazon selling. Therefore, we can recommend Helium 10 to you. Helium 10 offers you a wide range of SEO tools: With Scribbles you can optimise your listing quickly and comfortably. Furthermore, the Keyword Tracker helps you to monitor the ranking of your products. Apart from that, Helium offers 10 tools for all conceivable Amazon SEO strategies. In our blog, you will find articles on Black Box, Magnet, Cerebro or Trendster, for example.
That's all you need to know if you would like to become an Amazon Seller yourself. Do you have any further questions about Amazon or need help with Amazon SEO? Then you are welcome to contact us. We are always ready to help and advise you. Feel free to send us a message - without any obligation, of course.
MadeByBrain - Agency for Amazon Sellers
We look forward to hearing from you.
via Amazon Services
Amazon Categories: Main categories of the online marketplace
