November 11, 2022

Amazon vs. Walmart: Who performs better?

Amazon and Walmart are two of the largest online shipping platforms in the world. In this article, we would like to compare the two platforms and analyze how they have performed in recent years. To do this, we'll take a closer look at a report from our partner Jungle Scout. After we look at the Amazon vs. Walmart report, we'll introduce you to some Amazon tools that you can use to significantly increase your sales. After that, we'll also show you some Walmart tools.

Comparison: Amazon vs. Walmart

To create the Amazon vs. Walmart report, Jungle Scout conducted a data analysis with more than 1,000 consumers in the United States. Since the two major corporations differ greatly in their trajectories, it is particularly interesting to take a look at them. For a long time, Amazon seemed to be the undisputed leader in e-commerce. However, Walmart is becoming stronger and stronger and is developing step by step into a serious competitor.

Important findings

A first important finding is that Amazon remains dominant for the time being. However, Walmart has a clear advantage over Amazon in the grocery sector. More than half of the consumers surveyed in the U.S. buy groceries most often at Walmart. Only about 15 percent buy from Amazon. While Amazon continues to try to penetrate the physical market, Walmart is currently expanding its online presence.

Key figures

In e-commerce, Amazon posted sales figures of $50.9 billion last year. For Walmart, it was $19.2 billion. However, if you look at the total sales figures, Walmart was able to increase them by around 12 percent, while Amazon had to record a decline of almost 5 percent. However, there are still stark differences when it comes to website visitors. Amazon is accessed by 2.5 billion visitors a month, while Walmart is accessed by only 429 billion. In the third quarter of 2022, three-quarters of U.S. consumers shopped at Amazon, while 43 percent shopped at Walmart. However, 65 percent shopped at a physical Walmart store.

Career: Walmart

Walmart was founded in 1962 by Sam Walton. Within just over 30 years, the company had opened nearly 2,000 stores across America. Since 2007, customers have also been able to shop online at Walmart. So in recent years, Walmart is also entering the e-commerce business. In 2022, a seller growth of 60 percent was recorded over the period of one year.

Career: Amazon

Amazon was first founded in 1994 by Jeff Bezos. Originally just an online bookstore, other products were added to the range after a few years. The introduction of Amazon FBA followed in 2006. Since then, there have also been repeated promotions, such as the first Prime Day 7 years ago. The pandemic in 2020 also gave the company a further boost. Amazon is currently also striving to grow further in the physical market.

Amazon Tools

There are many different Amazon tools that sellers can use to optimize their presence. Examples are Helium 10 or Sellerboard. However, this time we would like to focus on the tool that was used to gather the data for the Amazon vs Walmart report. Jungle Scout has a variety of tools for keyword research, listing optimization and SEO. For more info on Jungle Scout, check out these posts.

With our Jungle Scout code for the Suite offer you can either book one month and save 10% or book three months and save 20%. If you book a whole year, there is even a 30% discount!

Walmart Tools

There are also special tools for Walmart that help Walmart sellers to sell their products even better. Helium 10 has adapted its Magnet, Profits, Xray and Cerebro tools, among others, for this purpose and optimized them for Walmart. Here you can learn why the use of these tools is so important for Walmart.

This was our article on the topic of Amazon vs. Walmart. Do you still have questions about the individual Amazon tools or need instructions for the Walmart tools from Helium 10? We are happy to assist you in this regard with advice and action. Just send us a message - without any obligation, of course.

MadeByBrain - Amazon Seller Agency

We look forward to hearing from you.

via Jungle Scout


Note: This post contains affiliate links.




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