October 17, 2022

Amazon SEO Optimization: Leverage Seasonal Sales Peaks

For the best possible Amazon SEO optimization, as a seller you should always make sure to take advantage of sales peaks like Black Friday or Halloween. Here you will learn what you need to do for this. In addition, you will get an overview of the most important events that are still to come this year. Furthermore, we will introduce you to a tool that can support you in optimizing your listings.

Amazon SEO Optimization for Events

Especially in the fall and winter months, there are still a number of events that encourage customers to buy certain goods. As a seller, you should not let this opportunity pass you by. However, you have to adapt your Amazon SEO optimization to the topic in each case. If you manage to do this, you can expect higher sales figures. In addition, this will give you an advantage over your competitors who do not pay attention to the appropriate SEO optimization on Amazon. Specifically, this works by using keywords that relate to the event. For this purpose, you can use a free keyword tool, for example. You then incorporate the keywords into the individual elements of your listing. In this article, you will learn which guidelines you need to follow.

Why SEO optimization is important

By adjusting keywords, you ensure that your product listings appear higher up in the search results and that the articles are suggested more often overall. It is especially worthwhile to pay attention to SEO optimization for Amazon items if they have a connection to events such as Halloween or Christmas. However, if they are products without a recognizable reference, it is unlikely that they will be pushed to the top of the search results by SEO. Accordingly, the most suitable items are those that are suitable as gifts. Cards or even sweets are also very suitable.

These events are still coming in 2022

Until the end of the year, there are still a few events that you can consider for SEO optimization. In the table below, you will find all the dates:

Date Event
October 24 Diwali (Hindu festival of lights)
October 31 Halloween
November 11 Single's Day
November 25 Black Friday
November 28 Cyber Monday
December 18-26 Hanukkah
December 24-26 Christmas Eve and Christmas
December 31 New Year's Eve

Remember to start SEO optimization well in advance of the respective deadlines so that customers searching for items early will come across your products.

Helium 10 Trendster

While you can try to guess which products are suitable for certain events, you can also play it safe and use a tool for that. As a registered Helium 10 user, you need to log in and open the Trendster tool. Then, enter your product ASIN in the search box. You also need to select your marketplace. Otherwise, the USA will be selected automatically. Then you can start your search. After that, you will get a list where you can analyze the performance of products over time. You can configure the date so that you can see data specifically for certain events. There is also a function that allows you to include the search volume on Google. You can also filter the related results. All in all, Trendster gives you a valuable database with which you can make informed decisions for your SEO optimization in the coming months. If you are interested in using Helium 10, we have a tip for you: With our Helium 10 code KATRIN6M20 you can save 20% for the first 6 months or 10% every month! You can find all the information here.

That was the most important info about Amazon SEO optimization for the upcoming sales peaks. Do you still have questions about the Helium 10 tools presented here or would you like to register with Helium 10? We are happy to assist you in this regard with advice and action. Just send us a message - of course without any obligation.

MadeByBrain - Amazon Seller Agency

We look forward to hearing from you.

via Amazon Seller Central, Helium 10


Note: This post contains affiliate links.

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