If you sell products on Amazon, you may have come across the various codes that are assigned to an item. These codes are also known as Amazon Product IDs. To give you a better idea of what different product IDs there are, we’ll introduce you to the most important ones in this post. We will also show you in which case you can apply for an exemption for your products.

What is an ASIN?

For Amazon sellers it is a well-known number: the Amazon Standard Identification Number or ASIN for short. It is made up of 10 characters. It can be a combination of numbers and digits. As the name suggests, ASINs are used to quickly identify products. If you are looking for an ASIN, you will find it in the description of an Amazon item. For books, the ASIN is the same as the ISBN. You can also use the numbers to search within the Amazon catalogue. Incidentally, if you are interested in optimising your Amazon presence, an ASIN can help you do this: With Helium 10 Cerebro, you can use it to identify your competitors. You can find more information in this article.

What does ISBN mean?

Book fans are probably already familiar with it: The International Standard Book Number (ISBN) can be found in every book. It ensures the exact allocation of book items. It can be between 10 and 13 digits long, depending on whether it was published before or after 2007. The ISBN is usually found on the backside of the book.

What do EAN and UPC stand for?

The abbreviation EAN stands for “European Article Number”. A barcode of this type has either 12 or 13 digits. The EAN ensures that products can be clearly identified. It also provides information about the manufacturer and the characteristics of the item. With EAN codes, Amazon wants to ensure that the quality of the search results is given. If you would also like to know how to buy an EAN, you are welcome to contact us here. UPC in turn stands for “Universal Product Code”. This barcode is mainly used in the United States and consists of 12 digits.

What do you do if you don’t have one of these codes?

If you do not have any of the numbers listed above, you should find out whether an exemption is possible. You can apply for such an exemption in Amazon Seller Central. You should have the product category and your brand name ready. You may also need a support letter and images of your product for the exemption. If you receive approval, you can then list your product without an Amazon Product ID.

That’s all you need to know about Amazon Product IDs. Do you have any further questions about sales or perhaps Amazon SEO? Then please feel free to contact us. We are always available to give you advice and support. Feel free to send us a message – without any obligation, of course.

MadeByBrain – Agency for Amazon Sellers

We look forward to hearing from you.

via Amazon.com, Amazon-YouTube