If you want to sell products on Amazon, it pays to come back to the advice of professionals. As an Amazon Full Service Agency, we support companies in selling online on Amazon. Our services include market analysis, advertising campaigns and search engine optimisation. If this is still too theoretical for you, we would like to show you in this article by means of an example how we support our customers in concrete terms. Accordingly, we will go into the products, the tasks we take on and the results of this cooperation so far.
One company that we look after as a full service agency on Amazon is "BAF Industrie- und Oberflächentechnik GmbH". The traditional company from Kaltennordheim in Thuringia specialises in producing high-quality cookware. The articles include various pans, pots and also woks. As production takes place entirely in Germany, all goods bear the corresponding "Made in Germany" seal of quality.
So let's move on to how we help BAF with its online trading. First of all, one of our employees takes care of the product optimisation for the goods the company offers on Amazon. In short, we take care of the Amazon listing and the product description, find the best keywords and analyse potential competitors. Our agency's service also includes answering customer emails. Consequently, we ensure increased satisfaction among BAF's customers. We also underpin the good cooperation with our customers by weekly exchanges with the sales manager. In addition, we use Amazon Seller Central and use it to send the necessary packing slips that the company needs to process orders on a daily basis.
Especially when it comes to optimising Amazon listings, we rely on the Helium 10 software to provide our customers with the best possible service. A particularly important tool here is Cerebro. With the Helium 10 tool, you can find out the search volume of certain keywords and select the best keywords for the product description accordingly. In addition, Magnet has often helped us to discover new keywords. To identify competing products from BAF, we use Xray, the Chrome extension of Helium 10. We also check the organic listing position with the Keyword Tracker. If you are already an Amazon Seller yourself, you should consider whether using a supporting software would also be beneficial for you. With our Helium 10 code KATRIN6M20 you can save 20 % for 6 months or 10% every month! You can find all the information here.
But now back to our case study. Overall, we were able to ensure that the star ratings on Amazon were consistently positive through our cooperation with BAF. In addition, the performance of the entire seller account was optimised. This led to a significant increase in BAF's sales figures, which was only limited by a low stock level. In this article, we have used our cooperation with BAF to explain how we, as a full service agency, help Amazon Sellers to get started in online business. If you would like to learn more about our services, we will be happy to help you in word and deed. Just send us a message - without any obligation, of course.
We look forward to hearing from you.