To combat fake reviews, Amazon recently took legal action against a number of groups on the social media platform Facebook. This is of course good news for Amazon sellers. In this article, we would like to briefly and concisely inform you once again about how the scammers proceed and what exactly Amazon is doing about it. In addition, we will introduce you to a tool that you can use to protect yourself against fake products on Amazon.
The Problem: Amazon Fake Reviews
As Amazon reports, the sales platform is now taking even stronger action against fake reviews. The scam of the providers of such fake reviews looks as follows: In exchange for writing a review, users receive either a payment or free products. In Facebook groups, people gather who are willing to write such fake reviews again and again. The groups sometimes have tens of thousands of members. In this way, scammers want to make it appear that their products are of particularly high quality. The positive reviews are then supposed to encourage customers to make a quicker purchase.
What Amazon is doing about it
Amazon employs numerous people worldwide whose job it is to identify fake reviews. In this way, they stop millions of reviews before they can cause any damage. With the legal actions against the administrators of the Facebook groups, they want to be one step faster. In the last two years, this has already allowed more than 10,000 groups to be reported to Meta, the majority of which have been removed. However, the problem with fake reviews on Amazon remains for the time being.
Helium 10 Alerts
Fake reviews are not the only problem Amazon sellers face. Time and again, sellers try to put fake products on the market. However, there is something you can do about it. Namely, with Helium 10’s Alerts tool, you will receive a timely warning when someone tries to offer a fake of one of your products. If you want to learn more about Helium 10 Alerts, you can find more information here. We also have a savings tip for you: with our Helium 10 code you can save 50% for the first month or 10% every month! You can find all the information here.
Now you are informed about the current steps Amazon is taking against fake reviews. Do you still have questions about Helium 10 Alerts or need help with Amazon optimization? We are happy to assist you in this regard with words and deeds. Just send us a message – of course, without any obligation.
We look forward to hearing from you.
via Amazon Newsroom
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