March 19, 2021

Amazon Custom: Customisation of products

If you have studied Amazon a little more intensively, you may have already come across "Amazon Custom". The service is designed to allow your customers to customise products. To give you a better overview, in this post we'll show you what customisation options are available to you in the process. We will also guide you through the steps from registration to selling customised products.

What are the options?

Customers have three different options to configure items at Amazon Custom. On the one hand, they can add individual texts to their products. Secondly, they can upload their own images. The third option, however, is to design entire products. When designing the text, it is possible, for example, to specify the colour of the lettering or to decide on the font. The lettering is then engraved or printed accordingly. Product design allows your customers to combine articles. Incidentally, this can also influence the price of a product if you make this option available. By the way, all customisation options of Amazon Custom are free of charge for you. However, according to Amazon, this could change in the future. This is entirely dependent on the new options that will be made available in the near future, it says on the website.

Amazon Custom Set Up

To offer products via Amazon Custom yourself, you must be a "Professional" Amazon Seller. Therefore, you should book this tariff for your account if applicable. You can then register for Amazon Custom. You will then receive a confirmation email after about an hour. You can then log in to Seller Central at any time, where you can also select which of your products should be customisable. You can also use the Amazon Custom tool to create completely new listings. Once you have completed all these steps, you can start selling customisable products. However, you should note that the service is only available for shipping by merchants. For Amazon FBA, shipping custom products is therefore not possible.

That's all you need to know about Amazon Custom before you start selling customisable products yourself. Do you have any further questions about Amazon business or need help with Amazon SEO? Then feel free to get in touch with us. We are always available to help and advise you. Feel free to send us a message - without any obligation, of course.

MadeByBrain - Agency for Amazon Sellers

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