Amazon sellers have to reposition themselves every year when it comes to getting the most out of the respective sales events. These are, for example, Prime Day, Black Friday or the upcoming September offers. In this context, our partner Jungle Scout has published an Amazon Advertising Report containing the most important data for advertisers. Here you can find out what the most important findings were and where you can access the Amazon Advertising Report.
You can use Jungle Scout's Amazon Advertising Report primarily to prepare for Amazon sales trends and events. Jungle Scout has examined data from Amazon Advertising campaigns for this purpose. This link will take you to the full Amazon Advertising Report. You can also learn what the key findings are in the following section.
Overall, it can be said that the right advertising strategy means that it pays to set a high advertising budget for events such as Black Friday. Advertising spend is highest during the Christmas sales season, which is November and December. However, you should not disregard the fact that you have opportunities to run successful campaigns throughout the year. With the right preparation, you can achieve significantly higher profits. It is also interesting to see how high the RoAS was for different events. RoAS or Return on Ad Spend is a metric that describes how much sellers earned from the advertising investment. Below you can see the RoAS for Valentine's Day, Cyber Monday and Christmas sales last year:
These statistics and more can be found in the full Amazon Advertising Report.
The data for the Amazon Advertising Report was obtained with the help of Downstream. This is an analysis software from Jungle Scout. A total of 5,000 brands and 950,000 advertising campaigns were included in the data set that was ultimately analyzed.
This was our contribution to Jungle Scout's Amazon Advertising Report. Do you have any further questions about the Amazon tool or need help accessing the report? Then feel free to contact us. We are always ready to help you with words and deeds. Feel free to send us a message - without any obligation, of course.
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